Showing posts with label partnership. Show all posts
Showing posts with label partnership. Show all posts

Mercedes-AMG GmbH and Aston Martin Lagonda Ltd. to enter technical partnership

Mercedes-AMG GmbH, a 100% subsidiary and the high performance brand of Daimler AG, and Aston Martin Lagonda Ltd. intend to enter a technical partnership. A corresponding Letter of Intent has been signed today. Essential elements of the planned partnership are supply agreements between Mercedes-AMG, Mercedes-Benz Cars and Aston Martin. Mercedes-AMG will supply Aston Martin with engines, while Mercedes-Benz Cars will provide the British luxury sports car manufacturer with e/e (electric/electronic) components for Aston Martin’s future models.

In addition to those agreements, Daimler will receive up to 5% equity in Aston Martin without cash consideration in several steps following the progress of the technical partnership. At the same time, the company will receive an observer status in the Board of Management of Aston Martin. Based on the Letter of Intent, both parties have the intention to work towards signing of definitive agreements during the second half of the year. The overall transaction is subject to the conclusion on definitive agreement and applicable regulatory approvals, if required.

Ola Källenius, Head of Mercedes-AMG GmbH: “We are proud to work with Aston Martin and provide them with powertrain and e/e components for their forthcoming sports cars. This is proof of AMG’s technological and performance expertise and a real win-win situation for both sides.”

Aston Martin Product Development Director Ian Minards said: “We have selected AMG specifically as the basis for this powertrain development process. Aston Martin sources cutting edge technology from key suppliers around the globe and the opportunity to include content from Mercedes-AMG GmbH in our next generation sports cars is, clearly, good news.”

Not the least due to competitive reasons, both parties agreed on non-disclosure of further details of the planned partnership for the time being.

~ Official photo and details courtesy of Mercedes-AMG GmbH ~

Copyright © 2013, Mercedes-Benz-Blog. All rights reserved.

The Williams F1 Team and Mercedes-Benz announce long-term engine partnership

The Williams F1 Team (Ticker: WGF1) and Mercedes-Benz are pleased to announce the signature of a long-term engine partnership from the 2014 Formula One World Championship season onwards.

Under the terms of the agreement, Williams will be supplied with a Mercedes-Benz Power Unit (Internal Combustion Engine plus Energy Recovery System) by Mercedes AMG High Performance Powertrains (HPP) based in Brixworth, UK. Williams will continue to manufacture its own transmission.

The 2014 regulations will set the sport’s engineers the challenge of completing a 300 km race distance on a fuel load of just 100 kg. To do so, teams will switch from naturally aspirated 2.4 litre V8 engines to 1.6 litre V6 turbocharged hybrid Power Units. To achieve power outputs comparable to current levels from the new Power Unit will require a 30% increase in energy efficiency.

This step forward will be largely achieved through an Energy Recovery System (ERS) that will be able to deploy ten times more energy than the current KERS. The new ERS will recover energy from both the exhaust turbine and the rear axle, as well as deploying energy back to both.

These new technical developments will offer significantly greater opportunities for technology transfer from Formula One to real-world applications in areas such as battery technology, turbocharging, energy recovery and combustion efficiency.

Speaking about the new engine partnership, Williams F1 Team Founder and Team Principal Sir Frank Williams said: “I’m delighted to announce our new association with Mercedes-Benz for the 2014 Formula One season and beyond. Mercedes-Benz has been one of the sport’s most successful engine suppliers and we believe that they will have an extremely competitive engine package. I would also like to take this opportunity to thank Renault for their continued hard work since we renewed our engine partnership at the beginning of the 2012 season. We have enjoyed a strong relationship that has resulted in much success over the years, including powering us to winning ways once again last year at the Spanish Grand Prix.”

Claire Williams, Deputy Team Principal, said: “The announcement of this partnership is exciting news for Williams. Securing the right engine supply partnership is a key milestone in the implementation of our strategy for long term success. We are also pleased to conclude this agreement early in the season and we very much look forward to working with Mercedes AMG HPP in developing our 2014 race car.”

Andy Cowell, Managing Director of Mercedes AMG HPP, commented: “It is a very proud moment for everybody at Mercedes AMG High Performance Powertrains to announce the start of this new partnership with the Williams F1 Team. Williams is one of the sport’s iconic names and we are very excited to be working together towards a successful future under the new regulations. A further positive is that this new agreement provides Mercedes-Benz with the long-term stability of supplying our works team and at least two partners from the 2015 season onwards, following the conclusion of our relationship with McLaren at the end of next season.”

Toto Wolff, Executive Director of MERCEDES AMG PETRONAS, concluded: “The proud heritage of Williams and the company’s commitment to technological excellence make it a perfect long-term partner for Mercedes-Benz under the new powertrain regulations. It is a win-win situation for both HPP and Williams, which will ensure HPP is able to supply at least three teams on a long-term basis under the new regulations and could open interesting new perspectives for technology transfer. We look forward to enjoying much success together over the coming years.”

~ Official photo and details courtesy of MERCEDES AMG PETRONAS and Williams F1 Team ~

Copyright © 2013, Mercedes-Benz-Blog. All rights reserved.

McLaren-Honda: reuniting one of the greatest partnerships in Formula 1 history

McLaren is delighted to confirm that it will form a new multi-year Formula 1 technology partnership with Honda. From the start of the 2015 season, McLaren's Formula 1 cars will race using Honda engines and energy recovery systems, renewing an association that became one of the most successful and powerful in Formula 1 history during the 1980s and ’90s.

This announcement not only heralds Honda’s decision to take on the challenge of Formula 1 after a six-season absence, but also signals the reappearance of Honda turbo power in grand prix racing. Honda broke new ground in the 1980s by creating a turbocharged engine that was unparalleled in both its output and its efficiency. Those same challenges have once again brought the Japanese manufacturer back to Formula 1 as grand prix racing adapts to the introduction of an all-new 1.6-litre turbocharged V6 formula from next year.

Honda will develop its engines at its R&D facility in Tochigi, Japan, where it has already begun development of its all-new 1.6-litre turbocharged V6 Formula 1 engine.

Today’s announcement further emphasises McLaren’s position as one of the world’s most dynamic, successful and attractive partners for major multi-national corporations.

Since its Formula 1 debut at the 1966 Monaco Grand Prix, McLaren has won an equal number of grands prix (182) as Ferrari – and more than any other Formula 1 team. McLaren has also won the Le Mans 24 Hours race at its first attempt, has taken three Indianapolis 500 victories, and has won a record 43 races in North America’s prestigious Can-Am sportscar series.

Bruce McLaren Motor Racing Ltd was founded in 1963. In McLaren's 50th anniversary year, it is a mark of the depth of trust and respect the company enjoys with its many partners that it has within the past few months been able to confirm the extensions of record-breaking relationships with the likes of Hugo Boss (32 years continuous sponsorship), TAG Heuer (28 years) and Kenwood (23 years) – three brands that shared in the glory of the first successful McLaren-Honda partnership between 1988 and ’92.

In recent decades, McLaren has grown to become an internationally recognised, highly innovative group of high-technology companies, its expertise ranging from high-performance simulation to electronic systems to materials science. That breadth of intelligence makes McLaren a particularly attractive partner for Honda, and will enable the two world-class engineering companies to form a highly impactful technology partnership.

Moreover, the McLaren-Honda partnership rekindles memories of one of the most dominant partnerships in motorsport history: between 1988 and ’92 McLaren and Honda won eight world championships and 44 grands prix, took 53 pole positions and set 30 fastest laps – all in just 80 grands prix.

In 1988, the partnership created arguably the single most successful Formula 1 car of all time: the all-conquering McLaren-Honda MP4/4, which was driven to victory by Ayrton Senna and Alain Prost in an amazing 15 of the season’s 16 grands prix.

It is against that backdrop that McLaren and Honda now commit to building afresh the strongest possible partnership in Formula 1.

Martin Whitmarsh, CEO, McLaren Group, said:
“It’s fantastic news for everyone who loves Formula 1 to be able to welcome Honda back to Formula 1. Together, we’re about to embark on a new and extremely exciting chapter in McLaren’s history.

“Like McLaren, Honda is a company with motor racing woven into the fabric of its heritage. We’re proud and thrilled to be joining forces once more to take on the world in Formula 1. Whilst both companies are fully aware that we’re embarking on a very demanding journey together, we’re hugely committed to the success of the partnership, and we'll spend the next 18 months working together to ensure that we’re fully established and competitive ahead of our first grand prix together in 2015.

“The names of McLaren and Honda are synonymous with success in Formula 1, and, for everyone who works for both companies, the weight of our past achievements together lies heavily on our shoulders. But it’s a mark of the ambition and resolve we both share that we want once again to take McLaren-Honda to the very pinnacle of Formula 1 success. Together we have a great legacy – and we’re utterly committed to maintaining it.

“Honda has built a reputation as a worldwide engineering giant, but its roots, its specialism and its passion lie in the advancement of the internal combustion engine. Throughout its history, Honda has pioneered engine technology in road cars, motorcycles and all-terrain vehicles. Indeed, its experience as a manufacturer of turbocharged engines is unequalled by any other car manufacturer currently competing in Formula 1.

“McLaren and Honda share an unswerving commitment to high-technology, to innovation and to performance. Together we’ll form a lasting partnership that will deliver success on the track, backed up by world-leading R&D and engineering intelligence.

“Finally, it’s appropriate to recognise that until the end of 2014 we’ll maintain a full commitment to our existing and long-standing partner, Mercedes-Benz, for which we retain the utmost respect and with whom we intend to continue to work diligently and professionally. McLaren-Mercedes has so far won an incredible 78 grands prix and four world championships. We aim to cap our long-standing partnership with the same ambition and resolve with which we began it: namely, to keep winning.”

Takanobu Ito, President and CEO of Honda Motor Co. Ltd. said:
“Ever since its establishment, Honda has been a company which grows by taking on challenges in racing. Honda has a long history of advancing our technologies and nurturing our people by participating in the world’s most prestigious automobile racing series. The new F1 regulations with their significant environmental focus will inspire even greater development of our own advanced technologies and this is central to our participation in F1.

“We have the greatest respect for the FIA’s decision to introduce these new regulations that are both highly challenging but also attractive to manufacturers that pursue environmental technologies and to Formula One Group, which has developed F1 into a high value, top car racing category supported by enthusiastic fans.

“We would like to express our sincere gratitude to Mr Jean Todt, the President of FIA and to Mr Bernie Ecclestone, the CEO of Formula One Group who showed great understanding and cooperation to help realize our participation in F1 racing.

“The corporate slogan of Honda is “The Power of Dreams”. This slogan represents our strong desire to pursue and realize our dreams together with our customers and fans.

“Together with McLaren, one of the most distinguished F1 constructors, Honda will mark a new beginning in our challenges in F1.”

2009 world champion Jenson Button said:
“I’ve already enjoyed a long and successful working relationship with Honda. I first raced a Formula 1 car powered by a Honda engine in 2003, and I was a works Honda Formula 1 driver between 2006 and ’08, winning my first grand prix in Hungary in 2006 in a Honda Formula 1 car, so I know exactly how passionate Honda is about motorsport, and Formula 1 in particular.

“The challenge set by Formula 1’s new technical regulations provides Honda with the perfect opportunity to return to the pinnacle of motorsport. Honda is one of the most experienced and accomplished builders of turbocharged engines anywhere in the world, has always treated Formula 1 as a platform for world-beating technical innovation, and will surely relish the opportunity once again to showcase on a global sporting stage its engine technicians’ unparalleled engineering prowess.

“Equally, I grew up watching McLaren-Honda Formula 1 cars racing and winning around the world – they wrote their own glorious chapter of Formula 1 history, in fact. Even now, picturing those unmistakable red-and-white cars evokes vivid memories of some of the most dramatic and exciting motor racing the world has ever seen.

“McLaren-Honda: I know how much passion, success and pride are encapsulated within just those two words. And that's why I’m so thrilled and excited about what’s not only a fantastic opportunity for the team, but also a great development for Formula 1 fans and the sport as a whole.”

Sergio Perez said:
“I was born in 1990 – the year Ayrton Senna won the second of his three world championships driving for McLaren-Honda – and I’ve grown up always knowing just how much that era lives on in the hearts and minds of motorsport fans around the world.

“Of course, Ayrton is my hero, as he’s a hero to many millions of people living in Central America and South America. So today’s announcement not only rekindles all the fantastic memories of that successful era, but it also starts a new age – which can be even more exciting.

“Honda is one of Formula 1’s greatest ever engine manufacturers. It has had so much success in motorsport, and I believe the time is now right for Honda to be returning to Formula 1.

"But I’d go farther than that. I believe McLaren-Honda was one of the greatest partnerships in world sport, in fact, and everyone in the whole of Formula 1 hugely respects that legacy. That’s why everyone at McLaren and at Honda is so determined to create an era of world championship domination in Formula 1 for a second time.

“As McLaren celebrates its 50th anniversary this year, this announcement looks far into the future. It’s history in the making.”

Jean Todt, President, FIA, said:
"I am very happy to hear about Honda’s important decision to return to Formula 1 with McLaren from 2015.

“The introduction of the new powertrain next year, in the form of a 1.6-litre V6 engine with direct injection and energy recovery, is a very exciting challenge and demonstrates a vision for the future of the sport.

“I am sure that Honda will become a strong contender in years to come.”

Bernie Ecclestone, CEO, Formula One Group, said:
“It is a great pleasure to see Honda back in Formula 1. Their engine technology and passion for motorsport make them a natural Formula 1 contender.”

At a glance, the McLaren-Honda partnership in numbers:

- 5 years of partnership – 1988 to '92
- 80 grands prix starts
- 53 pole positions – a 66 per cent strike rate
- 44 victories – a 55 per cent win rate
- 30 fastest laps – 10 in 1988 alone
- 8 world championships – drivers’ titles for Ayrton Senna (1988, 1990, 1991) and Alain Prost (1989), and constructors’ titles in 1988, 1989, 1990 and 1991
- 3 race-winning engine configurations – 1.5-litre turbo V6, 3.5-litre naturally aspirated V10, 3.5-litre naturally aspirated V12


~ Official photos and details courtesy of Vodafone McLaren Mercedes ~

Copyright © 2013, Mercedes-Benz-Blog. All rights reserved.

REPORT: Mercedes-Benz rumored to have secured a tie-up with Aston Martin

What could be link between Mercedes-Benz, Aston Martin and Ducati? At first sight, it seems like none, but going deep into the problem solves the mystery. It looks that Aston Martin, now administrated by former Ducati owner Investindustrial, is eyeing a strong technical partnership with Mercedes-Benz AMG division.

The cooperation, yet to be made official, will see Mercedes-AMG provide full powetrains (including engine, gearbox and technical platform) for future Aston Martin models. The British premium firm producing high-end sports cars is now owned by two investment funds: Investindustrial form Italy with a 37.5% stake (as part of a Memorandum of Understanding with the major shareholder for 185 million dollars) and the Kuweit-based Investment Dar with the remaining majority of shares (72.5%).

Aston Martin targets to benefit from the launch of a new AMG V12 engine expected to be released towards 2015, that will replace company's old 12-cylinder Ford unit which powers current models like the Vanquish and DB9. The total value of the new partnership is still unknown, but Investindustrial plans to invest over 600 million dollars at Aston Martin over the next five years in regard to production facilities, dealership network and new models.

It is also worth mentioning Investindustrial won 1.1 billion euros after it sold Ducati Italian motorbike manufacturer (whom the company from Affalterbach had a marketing alliance with during 2011 and 2012) to Audi last year. What is more: Aston Martin could eventually build the Lagonda SUV in around 2-3 years from now, which means the partnership with Mercedes-Benz could also see the Germans supply the Brits with the 4x4 platform of the GL-Class.

In the past, we reported several times on the possibility of a partnership between Daimler and Aston Martin for the development of the future generation of Maybach limousines. In 2012, talks came abruptly to an end and Maybach got discontinued, with the new S-Class portfolio of models destined to replace the high luxury brand.

Now, if reports are confirmed and insiders are not at fault, then this anticipated tie-up with Aston Martin could see Mercedes-Benz in a fairly winning position, as the amount of money involved for constructing powertrains for the partner, as well as ancillary components, is certainly completely worth the challenge and like a huge dose of fresh air for the German brand in these crisis times.

Note: Aston Martin Vanquish pictured.

Copyright © 2013, Mercedes-Benz-Blog. All rights reserved.

MERCEDES AMG PETRONAS links up with Tata Communications

MERCEDES AMG PETRONAS is pleased to confirm a new partnership with Tata Communications which will see the delivery of world-class trackside connectivity for the team at all Formula One race locations using the Tata Communications global network. With the new partnership, Tata Communications becomes the ´Official Managed Connectivity Supplier´ to the team.

Tata Communications, a leading global provider of ´a new world of communications´, will work closely with MERCEDES AMG PETRONAS to deliver high-speed, high quality and secure trackside connectivity, enabling the team to transfer vital real-time data from the Silver Arrow cars at any Grand Prix location to its headquarters in the UK, three times faster than at present. The improved trackside connectivity will enable the team to react more quickly to developments at the track and help to increase car performance.

Part of the worldwide Tata group, Tata Communications owns and maintains a complete ring of cables around the world including the world´s first wholly-owned subsea fibre ring to circle the globe. The Tata Communications global network comprises over 500,000 km of subsea cable and over 200,000 km of terrestrial network fibre, allowing a data transfer capacity of one terabit per second, high bandwidth availability and seamless scalability. In February 2012, Tata Communications announced a multi-year technology service and marketing agreement with Formula One Management to deliver world-class connectivity to all Formula One race locations over its world-first wholly-owned subsea fibre ring. It also provides global hosting and content delivery services to the official Formula One website Formula1.com

Ross Brawn, Team Principal at MERCEDES AMG PETRONAS commented: "We are delighted to have agreed our new team partnership with Tata Communications. Formula One relies on data and the ability to transfer our data from the track back to our factories in Brackley and Brixworth quickly and securely. The Tata Communications global network will play a key role in the team´s performance and our ability to react over the race weekends. That we will now be able to achieve our data transfer requirements three times faster is fantastic. Having Tata Communications on-site at the race track to work with the team will be a big asset in our demanding and fast-paced environment, and we look forward to developing a close working relationship with them as we strive to achieve our ambitions in Formula One."

Mehul Kapadia, Managing Director, F1 Business, Tata Communications said: "The modification and improvement of car set-up and handling is a constant during the race season, and being able to share richer data and to report issues back from trackside to the factory in real-time provides a competitive edge in car performance, both in speed and also in handling and stability. Providing three times faster connectivity for MERCEDES AMG PETRONAS via Tata Communications´ global network means that the team has access to secure and agile trackside connectivity regardless of race location - it showcases our expertise and speed to lead when it comes to global connectivity, and reinforces our ongoing commitment to technology innovation within Formula One."

About Tata Communications

Tata Communications Limited along with its subsidiaries (Tata Communications) is a leading global provider of a new world of communications. With a leadership position in emerging markets, Tata Communications leverages its advanced solutions capabilities and domain expertise across its global and pan-India network to deliver managed solutions to multi-national enterprises, service providers and Indian consumers.

The Tata Global Network includes one of the most advanced and largest submarine cable networks, a Tier-1 IP network, with connectivity to more than 200 countries and territories across 400 PoPs, and nearly 1 million square feet of data center and collocation space worldwide.

Tata Communications´ depth and breadth of reach in emerging markets includes leadership in Indian enterprise data services, leadership in global international voice, and strategic investments in South Africa (Neotel), Sri Lanka (Tata Communications Lanka Limited) and Nepal (United Telecom Limited). Tata Communications Limited is listed on the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs are listed on the New York Stock Exchange (NYSE: TCL).

www.tatacommunications.com

~ Official photo and details courtesy of MERCEDES AMG PETRONAS ~

Copyright © 2013, Mercedes-Benz-Blog. All rights reserved.
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