0 Mercedes-Benz kicks off fourth quarter with record sales and 15.3% growth

This October, Mercedes-Benz shipped 126,421 vehicles to customers (+15.3%), more than in any previous October. Since the beginning of this year, Mercedes-Benz has also achieved another record by selling a total of 1,189,059 passenger cars (+10.7%). Growth was particularly strong in the NAFTA region, Turkey and Japan. In Europe, Mercedes-Benz recorded a 6.9% rise in October, increasing its market share in almost every market. In Germany, Japan and the United States, Mercedes-Benz remains the most-registered premium brand. There was particularly high demand for the new E-Class models in October, but the new Mercedes-Benz compacts and SUVs also showed another significant increase.

“Our record sales in October have provided us with a strong start to the fourth quarter, and we have further increased our market share,” said Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars responsible for Marketing & Sales. “In October we increased our sales in every key region. Since our goal is to achieve a new record for 2013 overall, we will continue to rigorously pursue our path of growth as we head towards the end of the year.”

In Europe, Mercedes-Benz sold a total of 55,235 vehicles in October (+6.9%), increasing its unit sales in almost every European market. The Stuttgart based premium brand showed particularly strong growth in the UK (+28.2%), Turkey (+63.1%) and Russia (+14.8%). In the German market Mercedes-Benz was able to almost match the previous year’s level with 22,758 units sold (py. 23,270 units). With a market share of 9.5% per October, the brand with the star remains the market leader among premium brands in its home market.

In the United States, Mercedes-Benz handed over 30,069 vehicles to customers (+25.4%) last month. With these record sales the company was once again the leading premium brand. In the growth market of Brazil Mercedes-Benz has recorded increases of over 40% since the start of the year. Daimler AG is investing in a first step around €170 million in a new Mercedes-Benz assembly plant, which will start production of passenger cars for the local market in 2016.

In the Asia/Pacific region the growth of Mercedes-Benz sales was driven primarily by new records in Japan. Since the beginning of the year, the brand has handed over 42,580 vehicles to customers there, about a third more than in the same period of the previous year. On the Indian market Mercedes-Benz has also increased its sales by a third. Also in China (incl. Hong Kong) the positive trend of the previous months continues: In October, Mercedes-Benz has raised the number of units sold in China by 9.1% to 17,348 vehicles. The most recent proof of Mercedes-Benz’ positive development in China is the result of J.D. Power Asia Pacific’s recently released Initial Quality Study 2013, which ranks Mercedes-Benz as the brand with the highest initial quality among 65 international and domestic automakers in China. The locally produced long-wheelbase E-Class and C-Class as well as the imported S-Class come out top in their respective segment.

The new Mercedes-Benz compacts are still selling very strongly: 36,132 customers bought an A-Class, B-Class or CLA-Class model last month, raising the brand’s compact vehicle sales by 72.7%.

Sales of the new E-Class model segment rose strongly in October. A total of 21,996 customers opted for the sedan and estate models in October (+21.5%), while sales of the new coupe and cabrio increased by a third.

There continues to be strong demand for Mercedes-Benz SUVs. Since January more than a quarter of a million SUVs have been delivered, an increase of 16.1% on the same period of the previous year. The GLK alone has already sold more than 100,000 units this year (+18%) and the M-Class, also totalling 100,000 units since the start of the year, is the top-selling vehicle in its segment worldwide.

Last month, 5,240 S-Class sedans were delivered to customers worldwide (+6.1%). Since mid-October the new S-Class has been available in all key markets. In Europe and in the United States it is already topping registration lists in the premium segment. Mercedes-Benz has introduced its flagship model into the top three S-Class markets in less than twelve weeks.

Since the beginning of 2013, customers have taken delivery of 82,449 units of the compact two-seater smart (p.y. 87,961 units). Last month, the smart fortwo was extremely popular in China (+9.7%). car2go had a special cause for celebration in October: It was the fifth anniversary of the successful car-sharing scheme which also achieved two significant milestones: 500,000 customers around the world are using the more than 9,000 blue and white smart fortwos, which had been rented more than a million times until now.

Overview of sales by Mercedes-Benz Cars

Credits: Daimler AG

Copyright © 2013, Mercedes-Benz-Blog. All rights reserved.

Detail: Mercedes-Benz kicks off fourth quarter with record sales and 15.3% growth

0 Mercedes-Benz UK records best-ever October results as passenger car registrations hit an all-time high

October 2013 was a record month for all Mercedes-Benz UK divisions.

- Best October results for new car registrations – 8,275 new cars, up 28 per cent
- Best-ever UK YTD results for new cars, beating all previous year-end results
- Best October for van registrations – 2,849 units, up 86.7 per cent
- Best October results for truck registrations – 924 units, up 60.7 per cent
- Best October results for Fuso Canter registrations – 96 units, up 92 per cent

Mercedes-Benz has achieved record-breaking registration performances across the board in October 2013, according to figures released by SMMT. Best-ever results were recorded in new car, new van, new truck and new Fuso Canter ranges, further reinforcing the company’s year to date (YTD) records.

Mercedes-Benz remains the UK’s fastest-growing premium car brand, with YTD registrations up 19 per cent to 94,231 new cars. With two months left in the year, the company has already passed last years’ total results of 91,006 cars, and has beaten 2003’s previous year-end record performance of 93,634 car registrations. October’s growth was 28 per cent, with 8,275 new Mercedes-Benz cars taking to Britain’s roads.

High-performance AMG models continue to power ahead in the sales charts, up 58 per cent YTD with 2,767 cars registered. Over 300 A 45 AMG and CLA 45 AMGs have already been registered so far this year.

The New E-Class Saloon retains its position as the UK’s favourite executive saloon, with 13,538 registrations YTD; the CLS four-door coupé heads its sector with 3,779 new cars; and despite deliveries of the new S-Class only just beginning, it still leads the luxury saloon segment – 1,200 new cars.

Commercial vehicles

Registrations of new vans were at record levels in October 2013, with Vito reporting a monthly increase of 22.3 per cent (423 vans) and New Sprinter boosting Sprinter’s performance by 112.1 per cent (2,206 vans).

Strong performances from Atego (up 56 per cent) and Actros (up 81 per cent) for the month contributed to the Trucks division’s best October. Two axle rigid registrations increased 42.6 per cent (378 new trucks) and 60.1 per cent more tractor units were registered in October 2013 compared with the same month last year.

Topping off the divisions’ success was Fuso Canter, up 92 per cent on October 2012’s performance to 96 new trucks. This all contributes to YTD growth of 7.6 per cent (725 units).

Marcus Breitschwerdt, President and CEO Mercedes-Benz UK, commented: “Last month, Mercedes-Benz UK broke 24 records for best-ever performance across its divisions, and I didn’t doubt for a minute that we’d follow that extraordinary record with a record-breaking October.

“We’ve broken another record in some style, too, with our UK passenger cars business beating a sales record that has stood for almost a decade. It’s a really significant milestone and a fantastic moment for everyone in the company.

“The fact that every division reported its best-ever October results is another perfect home run of records. It’s a great reward for the hard-working teams in our showrooms around the country who take enormous pride in serving more new and returning customers than ever before.

“We’re now set for an exciting November and December, and we look forward to rounding off our record-breaking year with a fast finish… Watch this space!”

Credits: Mercedes-Benz UK

Copyright © 2013, Mercedes-Benz-Blog. All rights reserved.

Detail: Mercedes-Benz UK records best-ever October results as passenger car registrations hit an all-time high

0 Mercedes-Benz USA Launches Into Fourth Quarter of 2013 with Highest October on Record at 30,069 Units

In the 10th consecutive month of its 2013 sales streak, Mercedes-Benz USA (MBUSA) today reported total October sales of 32,620 units for the Mercedes-Benz, Sprinter and smart model lines, a 22.4% increase from the 26,642 vehicles sold in the same period last year. Retail volumes for the Mercedes-Benz brand alone broke October records at 30,069, up 25.4%, while year-to-date sales rose 13.7% to a landmark 245,125 units. Adding year-to-date volumes of 16,978 for Sprinter Vans and 7,450 vehicles at smart, MBUSA’s year-to-date totals reached 269,553 units, making this the best October in the company’s history.

“It’s been an extraordinary year for the brand, embodied in two cars— the CLA and the S-Class —as stunning as they are technologically fit,” said Steve Cannon, president and CEO of MBUSA. “More importantly, October sales show they’re resonating with customers. The recently-launched CLA is already one of the top volume models and our flagship S-Class, just rolling into dealerships, is up 75%. With sustained momentum and compelling product across the model range, we’re looking toward a record finish in the final stretch of 2013.”

Mercedes-Benz October sales were led by the C-, E- and CLA-Class model lines. The sporty C-Class came in first at 6,548 units, followed close behind by the E-Class with sales of 6,456—an increase of 22.6% from October 2012. Sales of MBUSA’s newest star, the sporty CLA-Class four-door coupe, rounded out the top three at 4,895.

The Sprinter model line posted month-to-date gains of 22.3% at 2,038 units, driven by the popularity of its redesigned 2014 lineup on sale since September. Month-to-date sales at smart totaled 513 units.

Sales of Mercedes-Benz’s BlueTEC diesel models were 1,536 for the month, up 60% versus October 2012 (960) and up 10.1% for the year at 13,368. The company’s high-performance AMG models finished the month with sales of 729, an increase of 49.4% from last October.

Separately, Mercedes-Benz Certified Pre-Owned (MBCPO) recorded sales of 7,612 vehicles in October, an increase of 13.1% when compared to October 2012 (sales of 6,732 vehicles). On a year-to-date basis, MBCPO sold 80,502 vehicles, an increase of 21.4% over the 66,318 vehicles sold during the comparable period last year.

Mercedes-Benz USA October 2013 Sales Chart

Credits: Mercedes-Benz USA

Copyright © 2013, Mercedes-Benz-Blog. All rights reserved.

Detail: Mercedes-Benz USA Launches Into Fourth Quarter of 2013 with Highest October on Record at 30,069 Units

0 Mercedes-Benz USA Delivers Banner Q3 Finish with September 2013 Sales of 24,697 Units

Mercedes-Benz USA (MBUSA) today reported the highest September sales in its history with 27,474 units sold across the Mercedes-Benz, Sprinter and smart model lines—an increase of 5.8% from the 25,980 vehicles sold in September 2012. Retail volumes for the Mercedes-Benz brand rose 6.7% over the same period last year to 24,697, while year-to-date sales hit a benchmark 215,056 units, up 12.2%. Adding year-to-date sales of 14,940 for Sprinter Vans and 6,937 vehicles at smart, MBUSA's year-to-date total reached 236,933 units, marking a best-ever third quarter for both the Mercedes-Benz brand and MBUSA.

"We're making history this month and not just in terms of our record sales pace," said Steve Cannon, president and CEO of MBUSA. "September marked a recalibration moment for Mercedes-Benz as we began delivery of our new gateway, the CLA, to dealerships across the country. After just over a week on the market, this car sold more than 2,300 units. We're confident the CLA will be a driving point of our success as we head toward another banner sales year."

September sales for the Mercedes-Benz brand were led by the C-, E- and M-Class model lines. The sporty C-Class took the top spot at 6,389 units sold, followed by the E-Class with sales of 5,647 vehicles, up 17.0%. MBUSA's top-selling SUV, the M-Class, rounded out the top three at 3,180 units, a 30.4% increase over the same period last year.

In total, sales of Mercedes-Benz passenger cars climbed 10.9% compared to the first three quarters of 2012, increasing to 138,282 from 124,637. Likewise, the brand's light truck offerings were up 14.6% from the 66,981 units sold in the first nine months of 2012 to 76,774 in 2013.

The Sprinter model line posted a month-to-date increase of 20.0% to 2,152 units, boosted by sales of the redesigned 2014 lineup which began rolling into dealerships at the beginning of September. Month-to-date volumes at smart reached 625 units.

Sales of Mercedes-Benz's BlueTEC diesel models were 1,364 in September, up 193.3% from the 465 vehicles sold during the same period last year. The company's high-performance AMG models finished the month with sales of 675, up 48.4% from September 2012.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,649 vehicles in September. On a year-to-date basis, MBCPO sold 72,890 vehicles, up 22.3% over the 59,586 units sold during the comparable period in 2012.

Mercedes-Benz USA September 2013 Sales Chart

Credits: Mercedes-Benz USA

Copyright © 2013, Mercedes-Benz-Blog. All rights reserved.

Detail: Mercedes-Benz USA Delivers Banner Q3 Finish with September 2013 Sales of 24,697 Units

0 Mercedes-Benz USA Hits Eighth Record-Breaking Month Of 2013 As Sales Top 200,000 Units

Mercedes-Benz USA (MBUSA) today reported August sales of 27,144 units, an increase of 15.8% from the 23,439 vehicles sold in August 2012 including Mercedes-Benz, Sprinter and smart models.

Retail volumes for the Mercedes-Benz brand alone reached 24,761 for the month, up 20.5% from the previous year, while year-to-date sales climbed 13.0% to hit a record 190,359 units. Adding in year-to-date sales of 12,788 for Sprinter Vans and 6,312 units sold at smart brought MBUSA's year-to-date grand total to 209,459 vehicles, its highest on record.

"The market is continuing to pick up steam, our sales momentum is on record pace and we have two major new products hitting the market in the next few weeks," said Steve Cannon, president and CEO of MBUSA. "At $29,900 the CLA will open a whole new gateway to the Mercedes-Benz brand, and our next generation S-Class will redefine the standards of luxury and innovation for the entire industry. We're looking at a record year not only in terms of sales but also for recalibrating the Mercedes-Benz model lineup to lead the industry."

August sales for the Mercedes-Benz brand were led by the C-, E- and M-Class model lines. The sporty C-Class—the current gateway to the brand on the car side for younger and first-time Mercedes-Benz buyers—took the lead at 6,701 units sold, up 2.8% from the same month in 2012. The E-Class followed with sales of 6,523 vehicles, jumping 44.5%, while MBUSA's top-selling SUV, the M-Class, rounded out the top three with sales of 3,816, up 70.1%. Strong performers at the high end included the company's legendary SL-Class roadster, posting an increase of 18.5% from August 2012.

The Sprinter model line, which receives a comprehensive redesign for the 2014 model year arriving this fall, delivered month-to-date volumes of 1,390 units, while smart sales vaulted 31.9% to 993, boosted by the growing popularity of the 2013 electric drive.

Sales of Mercedes-Benz's BlueTEC diesel models were 1,556 in August, increasing 104.7% from the 760 vehicles sold during the same period last year. The company's high-performance AMG models finished the month with sales of 732, up 14.9% from August 2012.

Separately, the Mercedes-Benz Certified Pre-Owned (MBCPO) program accomplished the best sales month in its history with volumes of 9,261 in August, an increase of 33.8% when compared to August 2012 (sales of 6,921 vehicles). On a year-to-date basis, MBCPO sold 66,241 vehicles, rising 25.3% over the comparable period (52,859 vehicles) in 2012.

Mercedes-Benz USA August 2013 Sales Chart

Credits: Mercedes-Benz USA

Copyright © 2013, Mercedes-Benz-Blog. All rights reserved.

Detail: Mercedes-Benz USA Hits Eighth Record-Breaking Month Of 2013 As Sales Top 200,000 Units

0 Mercedes-Benz USA Sales Jump 22.5% in July for Seventh Record Month of 2013

Mercedes-Benz USA (MBUSA) today reported July sales of 26,423 units, an 18.5% boost over the 22,294 units sold in July 2012. Retail volumes at Mercedes-Benz reached 23,648 for the month—gaining 22.5% over the previous year—while year-to-date sales hit an all-time high of 165,598 units. Sprinter Van sales totaled 1,915, combining with 860 units sold at smart to bring MBUSA's grand total to 182,315 vehicles year-to-date. This makes July the seventh consecutive month of record-breaking sales at MBUSA for 2013.

"July delivered double-digit gains for both our passenger cars and light truck offerings, as our sales momentum shows no signs of slowing down," said Steve Cannon, president and CEO of MBUSA. "We have two major product launches—one at the high-end and one at the entry—around the corner. This will be a banner year for the brand, bringing a whole new level of quality and innovation to Mercedes-Benz and the luxury market."

Mercedes-Benz saw growth across its product portfolio, with July's top sellers comprised of the C-, E- and M-Class model lines. The sporty C-Class—the current gateway to the brand for younger and first-time Mercedes-Benz buyers—was the volume leader at 7,604 units for the month, up 34.3% from July 2012. The E-Class was a close second at 5,605, up 10.1%, while sales of MBUSA's top-selling SUV, the M-Class, soared 72.7% from the 1,790 units sold in July 2012 to 3,092.

The Sprinter model line, which receives a comprehensive redesign for the 2014 model year arriving this fall, posted sales of 1,915 for the month, while smart volumes grew 10.3% to 860 vehicles sold.

Sales of Mercedes-Benz's BlueTEC diesel models were 879 for July while the company's high-performance AMG models finished the month with sales of 464.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 7,976 vehicles in July, an increase of 22% when compared to July 2012 (sales of 6,519 vehicles). On a year-to-date basis, MBCPO sold 56,980 vehicles, rising 24% over the comparable period (45,938 vehicles) in 2012.

Mercedes-Benz USA July 2013 Sales Chart

Credits: Mercedes-Benz USA

Copyright © 2013, Mercedes-Benz-Blog. All rights reserved.

Detail: Mercedes-Benz USA Sales Jump 22.5% in July for Seventh Record Month of 2013

0 Mercedes-Benz sells more vehicles than ever before in the first half of 2013

In the first half of 2013, Mercedes-Benz posted yet another record with sales of 694,433 vehicles (+6.4%). With 131,609 units sold, sales in June also reached record level (+8.3%), not least through strong growth in China (+16.0%). The growth in the first six months of the year was driven primarily by the stable gains in many European markets and the USA. Mercedes-Benz posted a strong first half in the BRIC states as well. In addition, the brand with the star maintained market leadership in Germany, the USA and Japan and managed to gain further market shares in nearly all Western European markets.

“The first half of 2013 went very well for Mercedes-Benz. We continued to grow in many markets and were able to post a new record“, said Dr. Joachim Schmidt, Executive Vice President Sales and Marketing Mercedes-Benz Cars. “We also want to continue to grow in the second half. In particular, the new E-Class, S-Class and our new compact cars will provide perceptible momentum as they become available in increasingly more markets in the coming months.“

Mercedes-Benz performed very well in the volatile market environment of Europe with sales of 327,988 vehicles in the first half of the year (+4.2%). The brand won market shares in many markets in June as well. Since the beginning of the year the company posted particularly strong sales growth in UK (+15.0%), Belgium (+19.6%), Russia (+19.9%) and Turkey (+75.1%). In Germany, Mercedes-Benz delivered 124,324 vehicles to customers
(-3.3%) in the first half, thus developing better than the significantly declining overall market (-8.1%). With a market share of nearly 10% in June, Mercedes-Benz once again defended its position as the most registered premium brand in Germany.

The last six months developed particularly satisfactorily in the USA where, with sales of 141,950 units, Mercedes-Benz was more successful than ever before in its largest sales market (+10.4%). The brand also posted strong increases in Latin America, and grew sales in Brazil by 51.7% and in Argentina by 95.1%.

In the Asia/Pacific region, Mercedes-Benz posted stable growth in the first half (+6.7%), due in particular to sales in Japan (+26.5%) and India (+16.4%). The brand’s sales are also developing very strongly in China (incl. Hong Kong), where Mercedes-Benz posted a double-digit growth in June (+16.0%) and achieved sales of 19,549 vehicles. Since the beginning of the year 98,914 cars have been delivered to customers. Just a few weeks ago, Daimler AG again underlined the importance of the Chinese market and has been strengthening it with a proprietary functional unit for China at central sales.

The new compacts of Mercedes-Benz were in special demand in the first half of 2013 with total deliveries of 173,362 vehicles of the A-Class, B-Class and the CLA coupe (+58.0%).

The new E-Class family is also meeting with enthusiastic response from customers. In June, already 21,910 sedans and estates were delivered to customers (+5.0%). In the beginning of June, the coupe and cabrio also promptly opened the summer season in the European markets. The two variants are among the ‘dream cars’ with the star, a general term used by the brand for its coupe, cabrio and roadster models series. Overall, since the beginning of the year, already 85,000 dream cars were handed over to customers, which corresponds to a market share of around 50% compared to the core competitors.

Mercedes-Benz will celebrate the dealer premiere of its new flagship in Germany in a few weeks: On July 20th the new S-Class will be brought into the showrooms for the first time. Even before market launch, 20,000 orders have already been received. Just recently, the luxury sedan of Mercedes-Benz won two first places in the Automotive Brand Contest 2013, and is thus distinguished as “Best of the Best“ in the categories of Exterior Design and Interior Design.

Sales for the SUVs from the brand with the star again grew significantly in the first half of 2013 to 156,055 units (+21.4%). The GL, which has sold more than 250,000 times since its market launch in 2006, posted a sales record with 35.1% growth in the last six months. The M-Class is the best-selling vehicle of its class with nearly 60,000 customer deliveries since the beginning of the year. The GLK is also becoming increasingly popular with customers (+32.2% since the beginning of the year). Just recently, the compact SUV was ranked first in its class in the J. D. Power IQS Study (Initial Quality Study), in which the market research company measures the delivery quality of new vehicles after a 90-day holding period.

The compact two-seater smart fortwo also won first place in the prestigious J. D. Power Quality Study in the “City Car“ category. The smart fortwo was delivered to customers 51,867 times since the beginning of the year (-6.7%).

Overview of sales by Mercedes-Benz Cars

Credits: Daimler AG

Copyright © 2013, Mercedes-Benz-Blog. All rights reserved.

Detail: Mercedes-Benz sells more vehicles than ever before in the first half of 2013

0 Mercedes-Benz USA Posts Best Second-Quarter Finish With June 2013 Sales of 24,415 Units

Mercedes-Benz USA (MBUSA) today reported combined sales of 27,162 for June, a 7.0% increase over the same month last year. Sales totals at Mercedes-Benz rose 9.8% to 24,415, bringing year-to-date volumes for the brand to a milestone 141,950 units. Sprinter Vans posted strong year-to-date sales of 9,483, which combined with year-to-date sales of 4,459 from smart to bring MBUSA's first-half total to 155,892. This marks the best second-quarter finish in the company's history and the sixth consecutive month of best-ever sales for 2013.

"We're on record pace through June hitting the highest first-half sales in our 48-year history and we're not slowing down," said Steve Cannon, president and CEO of MBUSA. "Consumer confidence is on the rise, our product portfolio is expanding from top to bottom, and our dealer relations are at an all-time high. This is a set of ingredients that will allow us to really accelerate our market momentum into another banner year."

Impressive gains were made in both the Mercedes-Benz passenger car and light-truck categories. Volume leaders for the month were the C-, E- and M-Class model lines. The sporty C-Class—the current gateway to the brand for younger and first-time Mercedes-Benz buyers—took the top spot at 7,639 units, up 17.4% from June 2012. The completely redesigned E-Class followed at 5,181, while MBUSA's top-selling SUV, the M-Class, finished the top three with sales of 3,651 (up 26.3% from June 2012). Strong performers at the high end included Mercedes-Benz's iconic grand tourer, the SL-Class, up 91.9%, and the award-winning GL-Class SUV which increased 24.8% over the same time last year.

As a whole, sales of Mercedes-Benz passenger cars jumped 10.2% compared to the first-half of 2012, increasing from 82,275 in June of last year to 90,650. Similarly, Mercedes-Benz's light truck offerings posted a year-to-date increase of 10.6%, from 46,319 units sold in the first six months of 2012 to 51,300 during the same period this year.

The Sprinter model line saw sales of 1,966 for the month, while smart posted volumes of 781 units.

Sales of the company's BlueTEC diesel models were 1,414 for the month, up 10.2% from the same period last year. On the high-performance side, AMG models finished the month of June with sales of 464.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 7,773 vehicles in June; an increase of 17.9% when compared to June 2012 (sales of 6,593 vehicles). On a year-to-date basis, MBCPO sold 49,004 vehicles, an increase of 24.3% over the comparable period (with sales of 39,419 vehicles).

Mercedes-Benz USA June 2013 Sales Chart

Credits: Mercedes-Benz USA

Copyright © 2013, Mercedes-Benz-Blog. All rights reserved.

Detail: Mercedes-Benz USA Posts Best Second-Quarter Finish With June 2013 Sales of 24,415 Units

0 Record success: Best ever first half-year for Mercedes-Benz UK

- Most successful six months Mercedes-Benz has ever had – 53,686 cars registered
- Best Q2 results ever – 25,470 cars registered Best market share for June – 4.4 per cent
- Mercedes-Benz UK car registrations out-perform the market, rising 18.5 per cent for June and 14.8 per cent for the year-to-date
- C-Class Coupé, E-Class Coupé, E-Class Saloon, CLS-Class and SL-Class lead their respective market segments
- AMG continues strong performance in 2013 – registrations up 51.1 per cent for the month – remains the fastest-growing performance brand in the UK
- Mercedes-Benz Commercial Vehicles post promising registrations – Citan has best month yet; significant gains made by Actros, Axor and Econic

Record success was spread across the range in June, as a diverse line-up of Mercedes-Benz models led their respective market segments, according to registration figures released by the Society of Motor Manufacturers and Traders.

New records were set as Mercedes-Benz UK achieved its best ever Q2 results, with 25,470 vehicles registered – leading to a record market share of 4.6 per cent for the year-to-date.

The C-Class Coupé, E-Class Coupé and Saloon, the CLS-Class and SL-Class all saw significant gains in June. Registrations of the SL-Class rose by 196.4 per cent to lead its highly competitive segment with a 36.8 per cent share.

In total, 9,469 cars were registered by Mercedes-Benz in June – contributing to an overall rise of 14.8 per cent for the year-to-date.

The sustained popularity of the B-Class continued, seeing a 41.7 per cent gain in registrations compared to the same time last year. Likewise, the A-Class had its most successful month since being introduced to the UK market in January. A total of 1,459 examples were registered in June, capturing 9.5 per cent of its market segment.

Performance brand, AMG, remained the fastest-growing performance brand in the UK, posting a rise of 51.1 per cent with the E 63 AMG Saloon emerging as one of the key contributors to the gain, achieving a 181.8 per cent rise in registrations. In total, 1,486 cars from AMG have been registered in 2013 – the first time such a figure has been reached so early in the year.

The regular E-Class has had its most successful year yet, with 14,140 examples registered to date, a rise of six per cent.

Mercedes-Benz Commercial Vehicles posted strong results in June. The Citan van had its best month yet with over 200 examples being registered. Further up the scale, the Actros posted a rise of 62.7 per cent, registrations of the Econic rose by 53.1 per cent and the Axor by 127.7 per cent.

Marcus Breitschwerdt, President and CEO Mercedes-Benz UK, commented: ‘Strong individual performances by key models across our passenger car and commercial vehicle operations, such as the Citan van, the new E-Class Saloon and the Actros as well as the continued great gains by AMG gave us a record performance in June and in the second quarter of the year. As we introduce the full range of A-Class models, build up volume on the CLA-Class and we look ahead to the arrival of the new S-Class later in the year, our diversity of products allows us to set new benchmarks and post a significant year-on-year gain and out-perform the market once again.

‘It’s been an exciting and busy first half to the year; since January, the Mercedes-Benz UK website has had over 1.2 million visits every month and, in May alone, nearly 50,000 eBrochure downloads took place – a new record. Our customer satisfaction scores have been very strong among our existing owners while at the same time the majority of those enquiring about the A-Class, introduced in January, have been new to Mercedes-Benz. And it’s not just new cars - used cars have benefited too, with a 51 per cent increase in searches on our online used car locator.

‘You don’t just need to take our word for it either – the A-Class was announced as the Best New Car at the Fleet World Honours – at the same time we were announced as the Most Improved Fleet Manufacturer, an award reflecting the significant growth we’ve seen in our fleet volumes. Along with my colleagues at Mercedes-Benz UK and throughout the Retailer network, I will be working hard to sustain and build on this great momentum as we look forward to a successful second half to the year.’

Credits: Mercedes-Benz UK

Copyright © 2013, Mercedes-Benz-Blog. All rights reserved.

Detail: Record success: Best ever first half-year for Mercedes-Benz UK

0 Mercedes-Benz pushes ahead with development of China sales structure

By pooling all sales activities for imported and locally produced passenger cars under the umbrella of Beijing Mercedes-Benz Sales Service Co. Ltd. (BMBS), Daimler has established the structural set-up for the optimization of sales operations in China, thus paving the way for sustainable growth. On this basis, the company is pushing ahead with the ongoing development of its sales operations for what is set to be Mercedes-Benz’s most important passenger car market in the future – as illustrated by numerous current examples: a special unit dedicated to China is being set up at Central Sales in Stuttgart, the Chinese dealer network is undergoing fast-track development, a multi-stage after-sales initiative has been started, and basic and advanced training capacities and training measures for sales and dealership staff are subject to continual expansion.

“We have taken numerous measures for our Chinese business in the past six months and are proceeding step by step. May saw a continuation of the positive sales trend from the previous months and we are keeping our foot on the gas together with the sales organization in Germany,” says Hubertus Troska, the member of Daimler’s Board of Management responsible for China. “Together with the expansion and rejuvenation of our product range, a decisive factor for our sustained success is the consistent development of our dealer network, among other things. In this way we are continually opening up cities and regions in which Mercedes-Benz has not previously had an adequate presence.”

New structure: special sales unit in Stuttgart dedicated to the Chinese market

In order to serve the Chinese automobile market even more effectively – also in the context of the Mercedes-Benz 2020 growth strategy – a special unit has been set up at Central Sales in Stuttgart under the name of “Sales Management China” to coordinate all passenger car sales functions relating to the Chinese market and to pool these functions at the company’s headquarters. The aim is to address challenges, market requirements and specific needs relating to Chinese business even more effectively and to provide the colleagues in China with ideal support from headquarters. An important advantage of this closer collaboration is that it will enable the needs of the Chinese market to receive even greater consideration in key decisions relating to sales and products in future, thereby fulfilling a crucial condition for sustained growth in China.

The new unit will be headed by Bernhard Auer (47), a sales specialist and experienced expert on China, who will report directly to the Vice President Sales Mercedes-Benz Cars, Matthias Luehrs. After holding various posts at the technology company STW in Germany and the USA, Bernhard Auer most recently managed the sales unit responsible for China and Hong Kong at Audi AG.

Expansion of the dealer network in 2013

Expansion of the dealer network in China is of central importance for further growth. Mercedes-Benz’s dealer network in China is to grow annually by an average of around 50 new dealerships – in particular away from the well-known mega-cities. This year, the target figure will be surpassed: 75 new dealerships will go into operation, including 36 cities in which the brand previously had no presence at all. In all, Mercedes-Benz will then have significantly more than 300 dealers in China.

The growth of the Mercedes-Benz dealer network is being accompanied by a vast increase in training capacities. In this way the company is ensuring the very highest standards of service quality at all times. Following the recent opening of a new training center in Chengdu (province of Sichuan) – the largest outside of Germany – and together with the additionally planned training center in Shanghai, Mercedes-Benz will have a total of seven such establishments in China. The training capacity for Mercedes-Benz sales staff will increase by 40 percent in comparison to last year, reaching 140,000 training man-days. All training centers are affiliated to the newly established BMBS sales company.

To ensure sales growth on a sustained basis, a further focus lies squarely on the development of the existing after-sales activities. With this in mind a multi-stage initiative has already been launched by the new sales company in China, BMBS, comprising some attractive and competitive maintenance, service and guarantee packages.

Overview of other measures for China:

- Market launch of around 20 new and facelifted vehicles up to 2015; highlights for 2013 are the new E-Class in a long-wheelbase version, the A-Class and the S-Class

- Expansion of local production:

1. increase in capacities for existing model series (C-Class, E-Class and GLK)

2. localization of the GLA, the future compact SUV from Mercedes-Benz

3. production launch of engines to be deployed in locally produced Mercedes-Benz passenger cars and vans

- Continued expansion of financial services and attractive financing and leasing products

- Mercedes-Benz dealers give vote of confidence

Representatives of the five most important dealer groups for Mercedes-Benz in China (Boshi Group, China Grand Automobile, Lei Shing Hong, Pangda, Zhongsheng) have unanimously appointed Daimler’s Management Board member responsible for China, Hubertus Troska, as Chairman of the Carl Benz Academy China ( 卡尔·奔驰学院 ). Troska’s appointment is a vote of confidence for the China management of Daimler and Mercedes-Benz.

The Carl Benz Academy is a joint institution of Mercedes-Benz in China and its most important local dealer groups which offers further vocational training and education (MBA Business Administration) for managerial staff from the automobile sector in cooperation with renowned international universities. To date, about 80 employees of Mercedes-Benz and its dealers in China have benefited from the Academy’s program. The dealers have undertaken to fund the Carl Benz Academy to the tune of RMB 100 million (a good 12 million euros).

In the interests of long-term and sustainable growth in China, the company’s basic and further training efforts are not focused solely on management staff from the area of sales and the dealer network. Since 2006, a further emphasis has been on training young talents in occupations such as car mechatronic, assembly fitter, and CNC chipping operator. The training is based on the German standard of the dual system and has already been completed by more than 1500 trainees; the local teaching staff also receive corresponding basic and advanced training.

Credits: Daimler AG

Copyright © 2013, Mercedes-Benz-Blog. All rights reserved.

Detail: Mercedes-Benz pushes ahead with development of China sales structure

0 Mercedes-Benz continues on growth course in May 2013

Mercedes-Benz again grew its unit sales in May with vehicle deliveries to customers that are unprecedented for the month of May (121,360 units, +7.3%). The Stuttgart based manufacturer also posted a new sales record for the period since the beginning of the year with 562,824 units sold (+5.9%). The brand with the star grew strongly, especially in the NAFTA region, Russia and the Asian markets as well as in Western Europe. This success was mainly due to the new Mercedes-Benz compacts and the SUVs.

“We are continuing the positive sales trend in May as well“, said Dr Joachim Schmidt, Executive Vice President Mercedes-Benz Cars Sales and Marketing. “We are posting solid increases in many markets in Europe and Asia, as well as in the USA, at a time, when the new E-Class and the CLA are just entering the big markets.“

Mercedes-Benz delivered 57,759 vehicles in Europe in May (+4,9%) and thus gained market shares in all big markets. The main sales drivers were the UK (+17.3%) and the growth markets Russia (+13.8%) and Turkey (+93.9%). In the home market of Germany, which is generally declining (total market -9.9%), Mercedes-Benz grew its market share to over 9% and with sales of 22,382 vehicles successfully defended its top position as the most registered premium manufacturer (prior year 23,610 units).

In the USA, the Mercedes-Benz brand again posted a new record with 24,713 vehicles sold in May (+9.8%) and maintained its rank as the top-selling premium manufacturer since the beginning of the year.

In the Asia/Pacific region, Mercedes-Benz established itself as market leader among importers in Japan with unit sales growth of 60.4%. Business was also good in China (incl. Hong Kong): With sales of 17,684 units Mercedes-Benz posted a plus of 7.0% in May, thus continuing the positive trend of the previous months.

Among the model series, business increased, primarily due to the compacts with the star, with May deliveries of 31,770 vehicles of the A-Class and B-Class, as well as the new model CLA (+65.6%). In early May, the compact coupe was voted as “Germany’s Most Beautiful Car“ by readers of the automotive magazine “Auto Bild“. After winning the award with the new A-Class last year, Mercedes-Benz is now the all-around winner of this renowned beauty contest for the fifth consecutive time.

The “dream cars“ of the Mercedes-Benz brand are also in particular demand. The brand uses the term to bundle its coupe, convertible and roadster model series, which not only dominate the brand image but at more than 10% also contribute a significant share of car sales. Overall, about 70,000 “dream cars“ have been handed over to customers since the beginning of the year. In doing so, Mercedes-Benz achieved a market share of about 50% compared to its German core competitors.

Mercedes-Benz has achieved a market share of around 50% for coupes, convertibles and roadsters in the premium segment.

The SUVs with the star continued to build on their success in previous months with May deliveries of 25,710 vehicles from the SUV segment to customers (+14.5%). Since January the M-Class sold 18.6% units more than in the previous years’ period and thus continues to maintain its leadership in the segment worldwide.

Mercedes-Benz celebrated the world premiere of the new S-Class in mid-May. The flagship of the brand was showcased to around 750 international guests from politics, business and the media on the runway of the delivery center of the Airbus 380. With its top levels of safety, comfort, luxury and efficiency the S-Class is generally acknowledged as the technological guiding star of automotive development and the epitome of state-of-the art luxury sedans. With over 500,000 vehicles sold, the predecessor S-Class series have enjoyed great popularity since their market launch in 2005. The new S-Class will celebrate its premiere at dealers in Germany in July.

The compact two-seater smart sold 43,052 units worldwide since the beginning of the year (prior year 45,996 units). In particular in the UK and Japan, the city runabout managed to win many new customers in its seventh year of availability as well.

Overview of sales by Mercedes-Benz Cars

Credits: Daimler AG

Copyright © 2013, Mercedes-Benz-Blog. All rights reserved.

Detail: Mercedes-Benz continues on growth course in May 2013

0 Mercedes-Benz Adds Fifth Month to 2013 Record Sales Streak with May Totals at 24,713 Units

Mercedes-Benz USA (MBUSA) today reported another month of record highs with sales reaching 27,359, an 8.3% increase over May 2012. Sales volumes at Mercedes-Benz jumped 9.8% last month (24,713), bringing year-to-date totals for the brand to a record high of 117,535. Sprinter Van year-to-date sales increased 5.3% from the same time last year to 7,517, combining with steady momentum from smart at 3,678 to round out MBUSA's year-to-date totals of 128,730.

"We've seen five consecutive months of best-ever sales in 2013," said Steve Cannon, president and CEO of MBUSA. "Strong momentum carries across the entire product line from our entry models straight up to the high end, which is ahead 24 percent for the year. We expect to build on that pace as more of our completely redesigned E-Class models roll into dealer showrooms."

The highest Mercedes-Benz volume performers for May were the C-, E- and M-Class model lines. The C-Class—the sporty gateway to the brand for younger and first-time Mercedes-Benz buyers—led sales at 8,013 units, up 20.5% from May 2012. Sales of the E-Class, which receives a complete redesign for 2014 and is now arriving in dealerships, followed at 4,930. MBUSA's top-selling SUV, the M-Class, rounded out the top three with sales of 3,219. Strong performers at the high end included the company's flagship S-Class, up 16.4%, and the award winning GL-Class SUV which increased 41.0% over the same period last year.

The Sprinter model line posted sales of 1,828 for the month, while smart saw a 16.4% boost in sales volume totaling 818 units.

Sales of the company's BlueTEC diesel models were 1,503 for the month, up 47.5% from the same period last year. On the high-performance side, AMG model sales finished the month of May at 536.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 8,113 vehicles in May; an increase of 24.2% when compared to May 2012 (sales of 6,534 vehicles). On a year-to-date basis, MBCPO sold 41,231 vehicles, an increase of 25.6% over the comparable period (with sales of 32,826 vehicles).

Mercedes-Benz USA May 2013 Sales Chart

Credits: Mercedes-Benz USA

Copyright © 2013, Mercedes-Benz-Blog. All rights reserved.

Detail: Mercedes-Benz Adds Fifth Month to 2013 Record Sales Streak with May Totals at 24,713 Units

0 Record-breaking May 2013 as Mercedes-Benz registrations rise 16.5 per cent

- Mercedes-Benz UK car registrations up 16.5 per cent for the month of May
- Total of 8,326 cars were registered in May – a best-ever performance
- Adds to growth of 13.9 per cent for the year-to-date, to 44,615 new cars
- AMG continues high performing year – up 52.9 per cent in 2013 with 1214 registrations
- Coupé and Roadster registrations – led by C-Class, E-Class and SLK-Class – also post significant gains
- Efficient motoring on the rise: smart fortwo registrations up 78.9 per cent in May
- Sprinter panel van sees 24.1 per cent rise in registrations

Mercedes-Benz UK has posted a record 16.5 per cent rise in registrations for the month of May according to figures released today by the Society of Motor Manufacturers and Traders (SMMT) – adding to the momentum already achieved by a record first quarter, and a total year-to-date gain of 13.9 per cent.

Registrations totalled 8,326 cars in May – bringing the number of cars registered by Mercedes-Benz for the year-to-date to 44,615.

Highlights in May included strong performances by the Coupé and Roadster models – the C-Class, CLS-Class, E-Class and SLK-Class each achieving significant gains for the month. Likewise, AMG continued its record form – 1214 examples have been registered in 2013 attributing for a 52.9 per cent rise for the year-to-date.

In the month that saw the new S-Class being unveiled, the existing model retained top spot in its market segment – finishing May as the Number One luxury car, a position it’s held all year.

At the other end of the scale, the smart fortwo posted a 78.9 per cent rise in registrations in May, adding to what has been a highly successful year so far for the smart brand. A number of these cars will be used by car2go customers, the simple-to-use car sharing service based in London and Birmingham.

A consistently popular model in the UK, the B-Class, maintained its strong performance with a 56.8 per cent rise in registrations in May, and YTD registrations of 2,965 cars.

Mercedes-Benz Commercial Vehicles registrations were also strong against a challenging market, with the Sprinter panel van achieving an 24.1 per cent gain in May – a total of 1,261 vans. The Sprinter range is up 9.3 per cent for the year while, the panel van version has posted a 15.2 per cent gain.

Marcus Breitschwerdt, President and CEO Mercedes-Benz UK, commented: “A strong May and a record-breaking first five months, signs of growth in our Commercial Vehicles operations and another great performance by the AMG brand have put us in a strong position as we enter the summer.

“My colleagues and I at Mercedes-Benz UK and the sales and customer service teams at our passenger car Retailers and CV Dealers throughout the UK will continue to work hard to sustain and build on this progress. As we introduce new and exciting models to the UK – most recently the CLA-Class, the new E-Class and the new GL-Class - we are welcoming new customers to Mercedes-Benz, and along with those of our existing owners, we will meet and exceed their expectations.”

Credits: Mercedes-Benz UK

Copyright © 2013, Mercedes-Benz-Blog. All rights reserved.

Detail: Record-breaking May 2013 as Mercedes-Benz registrations rise 16.5 per cent

0 Mercedes-Benz UK thrives in April 2013 as car registrations rise 14.2 percent

- Mercedes-Benz UK Passenger Car registrations rose by 14.2 per cent in April – following on from a record first quarter of 2013
- AMG has now registered over 1,000 cars in 2013 – the first time such a figure has been achieved so early in the year – contributing to a 71.3 per cent year-on-year rise
- C-Class Coupé, SLK-Class, CLS-Class and S-Class lead their respective market segments
- New CLA-Class makes its UK debut
- Citan, Sprinter and Fuso Canter continue strong Commercial Vehicle performance

Mercedes-Benz UK has recorded a 14.2 per cent rise in sales for the month of April, according to figures released today by the Society of Motor Manufacturers and Traders (SMMT).

Driving the success were the C-Class Coupé, SLK-Class, CLS-Class and S-Class – each of which led their respective market segments in April.

Likewise, the E-Class also posted a substantial rise in registrations, the Saloon achieving a 31 per cent gain in registrations compared to the same month last year.

The new A-Class also achieved its highest market share figures yet since deliveries began in January, securing 7.3 per cent of its segment in April with a total of 1,344 registrations.

Inspired by the arrival of Spring, registrations of roadsters were up in April. Registrations of the SLK-Class rose by 38.5 per cent while the SL-Class secured a substantial 27.5 per cent of its segment.

Making its debut in the SMMT figures in April was the innovative new CLA-Class – the very first examples being registered ahead of the arrival of the car in Mercedes-Benz Retailers in the coming months.

The performance arm of Mercedes-Benz, AMG, achieved over 1,000 registrations for the year to date in record time. The success continued AMG’s sustained rise in registrations, posting a 33.5 per cent gain for April, contributing to an overall rise of 71.3 per cent for the year. While the C 63 AMG Coupé and C 63 AMG Saloon continue to lead the registrations figures for AMG, it was the new E 63 AMG that recorded the biggest gain, posting a 460 per cent rise.

Mercedes-Benz Commercial Vehicles also posted a strong month, with the Citan van achieving its highest market share figures yet with an 8.2 per cent share for April. The Sprinter was among the best-performing vans with a 48.4 per cent gain in registrations compared to April 2012 but the Fuso Canter took the top spot for the biggest gain with a rise of 100 per cent.

The Axor truck also performed well, a 21.3 per cent rise in sales being posted in April.

Marcus Breitschwerdt, President and CEO Mercedes-Benz UK, commented: ‘We’ve had a great 2013 so far – our best ever results for the first quarter and these figures for April prove that both our UK Passenger Car and Commercial Vehicle operations continue to thrive through innovation, relevant products and great customer support by our Retailer network.

‘This growth is led by AMG, which continues to be the fastest-growing performance brand in the UK.

‘This month saw the very first examples of the new CLA-Class being registered – this is just one of a number of exciting and inspiring new products in new market segments set to arrive this year as we continue to grow and offer our customers greater choice, quality and value than ever before.’ 

Credits: Mercedes-Benz UK

Copyright © 2013, Mercedes-Benz-Blog. All rights reserved.

Detail: Mercedes-Benz UK thrives in April 2013 as car registrations rise 14.2 percent

0 Mercedes-Benz raises April 2013 sales by 11.7% to a new record high

Mercedes-Benz delivered 116,566 vehicles to customers in April (+11.7%), more than in any previous April. Unit sales since the beginning of the year totaled 441,464 vehicles (+5.6%). The brand with the star was able to grow strongly, especially in the NAFTA region, Russia and the Asian markets. In April, Mercedes-Benz also posted double-digit sales in Europe, gained market shares, and secured its market leadership in several markets at the same time. On the domestic market Mercedes-Benz maintained its position as the premium manufacturer with the highest new vehicle registrations, holding a market share of 9.6% in April and 9.4% per April. The new Mercedes-Benz compacts and SUVs posted significant new growth and the launches of the new E-Class models and the CLA were very successful.

„April was a very successful month for the Mercedes-Benz brand. We again posted new records in many growth markets and are thus continuing the positive sales trend“, said Dr. Joachim Schmidt, Executive Vice President Mercedes-Benz Cars Sales and Marketing. „We are particularly pleased that we are growing in the difficult market environment in Europe and have gained market shares in many markets. Our new products are enjoying an excellent response from our customers, and we are already feeling the first sales impetus from the new E-Class and the CLA.“

Mercedes-Benz sold 56,988 vehicles in Europe in April, thus achieving growth of 11.8%. The brand posted significant gains particularly in Russia (+18.1%) and Turkey (+78.5%), as well as in the UK (+14.5%), France (+19.8%) and Belgium (+11.1%). Also in Germany the brand with the star posted growth (+6.3%) and secured its market leadership among the premium manufacturers with a market share of 9.6% in April.

In the USA, Mercedes-Benz again posted a new sales record with 23,635 vehicles sold (+5.8%) and was once more the premium manufacturer with the highest new vehicle registrations. April sales also moved very strongly in Latin America with more than twice as many vehicles sold than in the same month of the prior year.

The growth in the Asia/Pacific region was driven mainly by Japan (+47.3%) and South Korea (+42.4%). The start into the second quarter was also positive in China (incl. Hong Kong), where Mercedes-Benz posted 10.7% growth with sales of 16,241 units, thus continuing the positive trend of the preceding month.

Among the model series of the Mercedes-Benz brand, the new compacts continued to sell especially well with deliveries of 107,488 units of the A-Class, B-Class and the CLA (+52.0%) since the beginning of the year. The A-Class celebrated its market premiere at the Shanghai Auto Show in China two weeks ago and is now also available on the Chinese market. The popularity of the A-Class on its domestic market was proven in April by a poll of the Europe-wide online car market AutoScout24. About 223,000 users in eight European countries voted and elected the Mercedes-Benz A-Class the “Best Car” from 55 new releases in 2012. The third model of the new compacts, the CLA, had its launch in mid April amidst enthusiastic customer reviews. With the coupe’s positioning as a sports car, Mercedes-Benz is targeting a young, lifestyle-oriented target group to attract new customers for the brand with the star.

The new E-Class also celebrated its premiere at European dealers few weeks ago and is meeting with an excellent response from customers. Overall, 17,379 E-Class sedans and estates were sold in April (+4.3%). The CLS also posted significant gains (+6.5%) and was the market leader in its comparative class in April.

The demand for the SUVs with the star is consistently high. Since January, 103,492 units were delivered to customers, 28.5% more compared to the prior-year period. The SUVs set yet another sales record in April (26,265 units, +22.5%).

The compact two-seater smart delivered 34,372 units to customers since the beginning of the year (prior year: 36,532 units). In its seventh year of sales, it is thus nearly constant at the prior-year level. In April, the Chinese government gave the go-ahead for the smart electric drive, which made smart the first European importer to offer a fully electric vehicle in the Middle Kingdom. In Germany, the smart electric drive advanced in a record short time to become the market leader among the pure battery-electric vehicles (BEVs).

Overview of global sales in March 2013

Credits: Daimler AG

Copyright © 2013, Mercedes-Benz-Blog. All rights reserved.

Detail: Mercedes-Benz raises April 2013 sales by 11.7% to a new record high

0 Mercedes-Benz USA Sails into Second Quarter with Record April Sales of 23,635 Vehicles

Mercedes-Benz USA (MBUSA) today reported the highest second quarter start in its history with record April sales of 26,157, a 4.4% increase over April 2012. Mercedes-Benz models alone saw a 5.8% gain in sales volume at 23,635 bringing year-to-date totals for the brand to 92,822. Combined with monthly sales from smart (667) and Sprinter Vans (1,855) MBUSA saw a year-to-date total of 101,371, a 10.2% increase over the previous year, making this April the earliest month ever to break 100,000 units.

"We've entered the second quarter of 2013 at an incredible pace," said Steve Cannon, president and CEO of MBUSA. "A record first quarter gave us a great start. With our completely redesigned E-Class now in showrooms, I fully expect to see continued momentum in the months ahead."

Mercedes-Benz April sales were driven by the C-, E-, and M-Class model lines. The sporty C-Class - the current gateway to the brand on the car side for younger and first-time Mercedes-Benz buyers - took the lead, posting sales of 7,338, up 14.2%. The E-Class, which receives a complete redesign for 2014 now available in dealerships, followed with sales of 4,431. MBUSA's top-selling SUV, the M-Class, rounded out the top three with sales of 3,280. At the high-end, strong performers were the company's flagship S-Class, which saw 16.4% growth, and the SL-Class, which increased 275.2% over April 2012.

The Sprinter model line saw sales of 1,855 for the month, while smart recorded sales of 667 vehicles.

Sales of the high-performance AMG models were 574 for the month, up 8.5% from the same period last year. Sales of the company's BlueTEC diesel models finished the month of April at 1,171.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 8,748 vehicles in April, an increase of 37.4% when compared to April 2012 (sales of 6,368 vehicles). On a year-to-date basis, MBCPO sold 33,118 vehicles, an increase of 26.0% over the comparable period (with sales of 26,292 vehicles).


Mercedes-Benz USA April 2013 Sales Chart

Credits: Mercedes-Benz USA

Copyright © 2013, Mercedes-Benz-Blog. All rights reserved.

Detail: Mercedes-Benz USA Sails into Second Quarter with Record April Sales of 23,635 Vehicles