0 Multiple winner in the Automotive Brand Contest: New S-Class is "Best of Best"

The new Mercedes-Benz S-Class has taken no less than two first places in the 2013 Automotive Brand Contest: Both the exterior and the interior design received the "Best of Best" award. In addition the jury consisting of world-leading design experts voted the Burmester® high-end 3D surround sound system a "winner" amongst others. The Automotive Brand Contest is organised by the well-known "Rat für Formgebung" (Design Council). The awards will be presented at the Automotive Designers Night which will take place on the first press day at the Frankfurt International Motor Show (IAA) in Frankfurt.

With the title "Best of Best" in the exterior design category, the S-Class occupies the peak position. With its classic architecture and flowing silhouette, it embodies sensuous clarity in a modern interpretation. Its design builds a bridge between today's progressive design idiom and the classic elegance of the Mercedes-Benz cars from the 1930s. Stylish sportiness and sensuous shapes synthesised with timeless clarity as well as poise and assurance make the S-Class a design icon.

The new S-Class likewise takes first place in the interior design category, and is the "Best of Best". With its clear architecture, the interior design of the S-Class embodies a classic, superior, cutting-edge saloon. The interior's expressive character derives from a uniquely fluid, sensuously elegant style. Horizontal elements and lines create a setting characterised by visual breadth and calm solidity.

The Burmester® high-end 3D surround sound system was also voted a "winner". It provides the most exquisite listening enjoyment with sound settings that are optimised for every occupant and, for the first time in a luxury saloon, three-dimensional surround sound as standard. This 3D surround sound is created with the help of special Burmester algorithms and three speakers integrated into the headlining. A combination of analogue and digital technologies produces an exceptionally expressive and natural sound – the Burmester "feel-good sound".

Renowned design competition: the Automotive Brand Contest

The 2013 Automotive Brand Contest is organised by the well-known "Rat für Formgebung" (Design Council) for the third time. The awards go to outstanding product and communication design, which the jury assesses in 14 different categories and four special categories.

In 2013 the "Rat für Formgebung" is celebrating its 60th birthday. In spring 1953 the Federal Association for German Industry (BDI) and a number of leading German companies founded the trust on the instigation of the federal German parliament. At present more than 180 design-oriented German companies with more than 1.8 million employees are members of the "Rat für Formgebung".

Credits: Daimler AG

Copyright © 2013, Mercedes-Benz-Blog. All rights reserved.

Detail: Multiple winner in the Automotive Brand Contest: New S-Class is "Best of Best"

0 Mercedes-Benz announces Louis Oosthuizen as new Brand Ambassador

Mercedes-Benz is delighted to announce the appointment of South African professional golfer, Louis Oosthuizen, as its new golf brand ambassador. Mercedes-Benz South Africa will not only be supporting the 2010 Open Championship winner through to further success but will also be assisting his junior golf academy.

“I’m pleased to announce I am joining the Mercedes-Benz family as a golf ambassador! Their dedication to golf for the past 30 years has been first class and I am looking forward to working with a brand that is as passionate about the game as I am,” says Louis Oosthuizen.

He won numerous amateur titles before turning professional in 2002 at the age of 19. Louis also triumphed at his first European Tour event in 2010, the Open de Andalucia de Golf. He followed that with his first major championship, the 139th Open Championship played over the Old Course at St. Andrews, winning by a massive seven shots.

“We are delighted to welcome Louis Oosthuizen to the Mercedes-Benz family – our values of fascination, perfection and passion fit perfectly with Louis’ own principles. He’s one of a new breed of golfer who embodies Mercedes-Benz values both on and off the course”, says Selvin Govender, Divisional Manager Marketing, Mercedes-Benz South Africa.

Lueder Fromm, Head of Global Marketing Communication for Mercedes-Benz Cars, adds: “We are looking forward to acclaim Louis during the Open Championship in July, where Mercedes-Benz is a Patron, together with our other brand ambassadors like Adam Scott and Marcel Siem.”

Louis Oosthuizen’s vehicles of choice are the performance driven ML 63 AMG in South Africa and the GL 450 in the United States, whilst his foundation, “The Louis Oosthuizen Junior Golf Academy,” founded in 2009, will utilise a new-generation Mercedes-Benz Sprinter van which will be out-fitted to operate as a mobile golfing clinic.

Credits: Daimler AG

Copyright © 2013, Mercedes-Benz-Blog. All rights reserved.

Detail: Mercedes-Benz announces Louis Oosthuizen as new Brand Ambassador